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Guide to EV SSL: How does a merchant obtain EV SSL certification?
If an entity/organization wants to upgrade their web server security from traditional SSL certificates, to EV SSL certificates, they need to find a CA from the CA/Browser Forum Web site, or work with a validated EV SSL certificate re-seller.
The chosen CA will work with the EV SSL certification guidelines, in order to make your Web site EV SSL compliant.
Guide to EV SSL: What are the benefits of having EV SSL certification?
In a January 2007 report, issued by Tec-Ed Research, a computer usability think tank showed that the EV SSL certificates would actually increase consumer confidence in making a transaction online.
After interviewing 384 online shoppers on usage and attitudes toward e-commerce and EV SSL, the results were quite astounding.
Tec Ed measured the online shoppers' responses to websites with and without green URL address bars, and they found that:
- 100 percent of the participants noticed when a website did or did not have a green URL address bar.
- 93 percent of participants prefer to shop at sites that have the green EV address bar.
- 97 percent of participants would share their credit card information with sites that display the green EV address bar.
- 67 percent said they would share credit card information with or without an EV SSL certificate.
- 77 percent said that they would think twice about shopping at a website that had lost it's EV SSL certification.
With EV SSL certification, both the online merchant and the end-user, who will be login to the merchant's website, are secure in knowing that both sides have the highest level of identity and fraud protection from an SSL Certificate.
EV SSL is the best way to ensure that phishers don't wreck a merchant's reputation, and that an end user/consumer doesn't get their sensitive data stolen from them either.
It's a win-win situation for both merchant and end-user.
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